In my experience, new business owners are thrilled about getting their logo designed. We are in rapidly changing times, which means who you sell to, how you sell or how your market your business will continue to change, probably in ways that are difficult to even imagine now. Even if you are not a software or service-based business, it’s highly likely that what you are selling will change (fairly quickly) over time. If you look at this list, you may realize that many new businesses or startups fit in here. For example, if Apple had chosen to feature their first computer as part of their logo, it would have felt out-of-date very quickly. If you are in a rapidly changing field you probably don’t want to create an icon based on what you do or sell now, because it may quickly look out of date.
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